About The Firm
Objective Investment Banking & Valuation
Managing Director
At Objective, Investment Banking & Valuation, our firm’s name embodies our core mission: to help business owners achieve their objectives.
Since our founding in 2006, we have specialized in advising closely-held middle market businesses within our industries of focus. Our proven method leverages deep industry expertise and sophisticated strategies designed to maximize the value of our client’s businesses.
About Jordi Pujol, CFA
Jordi Pujol is a Managing Director at Objective, Investment Banking & Valuation, and serves as an engagement leader for the firms Valuation Advisory Services Practice. Mr. Pujol is responsible for expansion efforts in Los Angeles, California, where he serves local clients in addition to serving remote clients across the US.
Prior to joining Objective, Investment Banking & Valuation, Jordi was Senior Manager at EY (Ernst & Young) in their Corporate Finance practice under Strategy and Transactions (SaT). In this role, he focused on the Technology and Healthcare sectors, performing valuations for enterprise software, healthtech, medtech, and biotech clients triggered by transactions, reporting and disclosure needs, as well as strategic decision-making.
He has 10+ years of financial modeling experience and has worked on a vast number of financial reporting engagements, tax opinions, and intangible asset valuations. His focus includes purchase price allocations, business valuations, goodwill impairment testing, 409a and other employee compensation related valuations, valuations of IP and other intangible assets, as well as investment holding valuations for funds in the private equity and venture capital space. He also has significant experience performing audit support reviews for both public and private entities.
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